Not only do I tell you my new lures Will Catch You Fish I can back this up with the many videos that are being shot, so you can see them in action and that the images or video are true and not just posed with a lure hung from the fishes mouth !!!

4 lads took a range of my lures to Norway and had a day on the Cod with many taken uing various patterns of my new designs plus they tried my fishy lure rubs which gave them the edge on the fish too.

Video was shot on the GoPro cam so sound is muffled and a bit distorted but still very watchable.